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Influenster 2018 “Reviewers’ Choice Awards: Best In Beauty” Winners Revealed

Products with Most Reviews, Highest Star Rating; As Informed by Unbiased Consumer Opinions Shared in 6MM+ Beauty Reviews

NEW YORK, Sept. 14, 2018 (GLOBE NEWSWIRE) -- Influenster, the leading platform where millions of consumers research and review products, and where brands can connect with these highly-engaged and empowered shoppers, today announced the winners of its 2018 “Reviewers’ Choice Awards: Best in Beauty.” The nearly 170 winners were selected based on the analysis of over six million organic, non-incentivized makeup, skin, hair, fragrance and nail product reviews left by Influenster members over the past twelve months, with recognition given to those stand-out products boasting both a high number of reviews and high star rating (plus a handful of Influenster staff favorites!). Setting Influenster’s awards apart from others in the industry is that they’re truly by the people, for the people: not based on the opinions of editors, social media stars or other category experts; but on real consumers’ authentic, unbiased opinions of products they’ve tried and loved.

Influenster "Reviewers' Choice Awards: Best in Beauty"
2018 Awards Seal

/EIN News/ -- As the Beauty industry continues to grow rapidly, this growth is largely informed by the needs, wants and imaginations of passionate consumers. Influenster is uniquely positioned to provide rich insights to help inform the future of this dynamic industry, given that our 4.7MM+ members contribute 50K pieces of content daily, have written 28MM+ total reviews, and more Beauty reviews than any other source online. Some trends spotted via this year’s awards include: the continued rise of Indie beauty, with Indie brands driving more total reviews than either Mass or Luxury brands in categories including eye shadows, facial masks and hair serums; and the talk-ability of lipstick, which as a category drove the highest number of reviews overall, with liquid formulations being the top review-driving formats across Mass, Luxury and Indie brands.

“Influenster was founded as a community to give everyday consumers a platform to share their feedback and opinions on the products they’re using, both with fellow product junkies and with brands directly. It’s our mission to connect people with the right product, at the right time, with the most relevant peer-to-peer recommendations,” says Elizabeth Scherle, Influenster Co-founder and President. “With the wealth of first-party data and content that comes with our reviews, we’re able to quickly and credibly assess which products drive the most buzz, discussion and positive sentiment.  When people hear from someone with similar interests and needs about their product experiences, it makes it easier to assess what might work for them, too.” She adds, “Building and maintaining trust is paramount to everything we do.”

Here are the winners of the Influenster “2018 Reviewers’ Choice Awards: Best in Beauty:”

Award Winner
Best Mass Lipstick NYX Xtreme Lip Cream
Best Luxury Lipstick Kat Von D Everlasting Liquid Lipstick
Best Indie Lipstick Jeffree Star Velour Liquid Lipstick
Best Mass Sponge Real Techniques Miracle Complexion Sponge
Best Luxury Sponge The Original beautyblender®
Best Indie Sponge Morphe Flawless Beauty Sponge
Best Mass Mascara Maybelline Lash Sensational® Washable Mascara
Best Luxury Mascara Too Faced Better Than Sex Mascara
Best Indie Mascara Younique Moodstruck Epic Mascara
Best Mass Concealer Maybelline Instant Age Rewind® Eraser Dark Circles Treatment Concealer
Best Luxury Concealer tarte Cosmetics Shape Tape Contour Concealer
Best Indie Concealer ColourPop No Filter Concealer
Best Mass Foundation Maybelline Fit Me® Matte + Poreless Foundation
Best Luxury Foundation FENTY BEAUTY by Rihanna Pro Filt'r Soft Matte Longwear Foundation
Best Indie Foundation The Ordinary Serum Foundation
Best Mass Powder Rimmel London Stay Matte Pressed Powder
Best Luxury Powder Laura Mercier Translucent Loose Setting Powder
Best Indie Powder RCMA No Color Powder
Best Mass Blush wet n wild ColorIcon Blush
Best Luxury Blush tarte Cosmetics Amazonian Clay 12-Hour Blush
Best Indie Blush BH Cosmetics Nude Blush - 10 Color Blush Palette
Best Mass Bronzer Physicians Formula Murumuru Butter Butter Bronzer
Best Luxury Bronzer Benefit Cosmetics Hoola Matte Bronzer
Best Indie Bronzer BH Cosmetics Wild and Radiant Palette Face Bronzer
Best Mass Highlight wet n wild MegaGlo Highlighting Powder
Best Luxury Highlight BECCA Shimmering Skin Perfector® Pressed Highlighter
Best Indie Highlight Jeffree Star Skin Frost
Best Mass Setting Spray NYX Makeup Setting Spray - Matte
Best Luxury Setting Spray Urban Decay All Nighter Long-Lasting Makeup Setting Spray
Best Indie Setting Spray MORPHE Continuous Setting Mist
Best Mass Powder Foundation Neutrogena® Mineral Sheers Loose Powder Foundation
Best Luxury Powder Foundation bareMinerals Original Loose Powder Foundation
Best Indie Powder Foundation Younique Touch Mineral Pressed Powder Foundation - Cypress
Best Mass False Lashes Ardell Studio Effects Demi Wispies
Best Luxury False Lashes M.A.C Cosmetics 21 Lash
Best Indie False Lashes Velour Lashes
Best Mass Eyeshadow Palette e.l.f. Cosmetics Studio Prism Eyeshadow
Best Luxury Eyeshadow Palette Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette
Best Indie Eyeshadow Palette Morphe x Jaclyn Hill Eyeshadow Palette
Best Mass Fragrance For Her Victoria's Secret Noir Tease Eau De Parfum
Best Luxury Fragrance For Her Yves Saint Laurent Black Opium Eau De Parfum Spray
Best Indie Fragrance For Her Glossier You Eau de Parfum
Best Mass Brow NYX Micro Brow Pencil
Best Luxury Brow Anastasia Beverly Hills Dipbrow Pomade
Best Indie Brow Glossier Boy Brow
Best Mass Eyeshadow L'Oréal Paris Infallible® 24 HR Eye Shadow
Best Luxury Eyeshadow Urban Decay Eye Shadow
Best Indie Eyeshadow ColourPop Super Shock Eye Shadow Collection
Best Mass Eyeliner NYX Matte Liquid Liner
Best Luxury Eyeliner Kat Von D Tattoo Liner
Best Indie Eyeliner ColourPop Swerve Crème Gel Eyeliner Pencil
Best Mass Lip Gloss NYX Butter Gloss
Best Luxury Lip Gloss FENTY BEAUTY by Rihanna Gloss Bomb Universal Lip Luminizer
Best Indie Lip Gloss ColourPop Ultra Glossy Lips
Best Mass Nail Product OPI Nail Lacquer
Best Luxury Nail Product SEPHORA Collection Original Color Hit Nail Polish
Best Indie Nail Product Lime Crime Pop On Nails
Best Mass Stick Foundation NYX Mineral Stick Foundation
Best Luxury Stick Foundation Hourglass Vanish Seamless Finish Foundation Stick
Best Indie Stick Foundation NUDESTIX Nudies All Over Face Color Matte
Best Mass BB Cream Maybelline Dream Fresh BB® Cream
Best Luxury BB Cream Dr. Jart+ Premium Beauty Balm SPF 45
Best Indie BB Cream The Crème Shop BB Cream
Best Mass CC Cream Olay Total Effects 7-in-1 Eye Brightening CC Cream
Best Luxury CC Cream IT Cosmetics® Your Skin But Better™ CC+™ Cream with SPF 50+
Best Indie CC Cream Thrive Causemetics Buildable Blur CC Cream™ Broad Spectrum SPF 35
Best Mass Primer e.l.f. Mineral Infused Face Primer- Large
Best Luxury Primer M.A.C Cosmetics Prep Plus Prime Fix+
Best Indie Primer ColourPop All Star Primer
Best Mass Sunscreen Neutrogena® Ultra Sheer® Dry-Touch Sunscreen Broad Spectrum SPF 55
Best Luxury Sunscreen COOLA Sport Face SPF 50 White Tea Organic Sunscreen Lotion
Best Indie Sunscreen Glossier Invisible Shield SPF 35 Daily Sunscreen +
Best Mass Night Cream CeraVe Facial Moisturizing Night Lotion
Best Luxury Night Cream Estée Lauder Advanced Night Repair Synchronized Recovery Complex II
Best Indie Night Cream Herbivore Moon Fruit Superfruit Night Treatment
Best Mass Facial Serum Olay Total Effects Moisturizer + Serum Duo with Broad Spectrum SPF 15
Best Luxury Facial Serum OLE HENRIKSEN Truth Serum®
Best Indie Facial Serum Sunday Riley Good Genes Treatment
Best Mass Facial Cleanser Cetaphil Daily Facial Cleanser
Best Luxury Facial Cleanser philosophy purity made simple one-step facial cleanser
Best Indie Facial Cleanser LUSH Angels on Bare Skin Face and Body Cleanser
Best Mass Facial Scrub St. Ives Acne Control Apricot Scrub
Best Luxury Facial Scrub Kate Somerville® ExfoliKate® Intensive Exfoliating Treatment
Best Indie Facial Scrub Dr. Roebuck's Byron 2-in-1 Mask + Scrub
Best Mass Lip Care Carmex® Classic Lip Balm Original Tube
Best Luxury Lip Care fresh Sugar Tinted Lip Treatment Sunscreen SPF 15
Best Indie Lip Care Glossier Balm Dotcom
Best Mass Facial Mask L'Oréal Paris Detox & Brighten Pure-Clay Mask
Best Luxury Facial Mask boscia Luminizing Black Charcoal Mask
Best Indie Facial Mask LUSH Mask of Magnaminty
Best Mass Facial Moisturizer POND's Dry Skin Cream
Best Luxury Facial Moisturizer belif The True Cream Aqua Bomb
Best Indie Facial Moisturizer Drunk Elephant Lala Retro Whipped Cream
Best Mass After Sun Hawaiian Tropic® Silk Hydration Weightless After Sun Lotion
Best Luxury After Sun Dermalogica After Sun Repair
Best Indie After Sun Sun Bum Cool Down Hydrating After Sun Spray
Best Mass Facial Peel SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads
Best Luxury Facial Peel Lancôme Visionnaire Crescendo™ Dual-Phase Night Peel
Best Indie Facial Peel The Ordinary AHA + BHA 2% Peeling Solution
Best Mass Face Oil L'Oréal Paris Age Perfect® Hydra-Nutrition - Facial Oil SPF 30
Best Luxury Face Oil tarte Cosmetics Pure Maracuja Oil
Best Indie Face Oil Drunk Elephant Virgin Marula Luxury Facial Oil
Best Mass Eye Cream Neutrogena® Hydro Boost Gel-Cream Eye
Best Luxury Eye Cream Origins GinZing™ Refreshing Eye Cream to Brighten and Depuff
Best Indie Eye Cream Drunk Elephant C-Tango® Multivitamin Eye Cream
Best Mass Acne Clean & Clear® Persa-gel® 10 Acne Medication
Best Luxury Acne Kate Somerville EradiKate Acne Treatment
Best Indie Acne Sunday Riley Saturn Sulfur Acne Treatment Mask
Best Mass Self Tanner JERGENS® Natural Glow® Daily Moisturizer
Best Luxury Self Tanner St. Tropez Self Tan Classic Bronzing Mousse
Best Indie Self Tanner Vita Liberata Fabulous Self Tanning Gradual Lotion
Best Mass Shampoo Dove Intensive Repair Shampoo
Best Luxury Shampoo Redken All Soft Shampoo
Best Indie Shampoo Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
Best Mass Conditioner Aussie 3 Minute Miracle Strong
Best Luxury Conditioner Pureology Hydrate® Condition
Best Indie Conditioner LUSH American Cream Conditioner
Best Mass 2 In 1 Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner
Best Luxury 2 In 1 Redken Clean Spice 2-in-1 Conditioning Shampoo
Best Indie 2 In 1 IGK 1995 2-in-1 Shampoo & Texturizer 6 oz/ 177 mL
Best Mass Hair Mask It's a 10 Miracle Hair Mask
Best Luxury Hair Mask Moroccanoil® Intense Hydrating Mask
Best Indie Hair Mask Briogeo Don't Despair, Repair! Deep Conditioning Mask
Best Mass Serum Dove Style+Care Frizz-Free Shine Hair Cream-Serum
Best Luxury Serum Moroccanoil® Mending Infusion
Best Indie Serum Eva NYC Mane Magic 10-in-1 Primer
Best Mass Dry Shampoo Batiste™ Dry Shampoo
Best Luxury Dry Shampoo Living Proof Perfect hair Day Dry Shampoo
Best Indie Dry Shampoo amika Perk Up Dry Shampoo
Best Mass Scalp Treatment Paul Mitchell Tea Tree Hair and Scalp Treatments
Best Luxury Scalp Treatment dpHue Apple Cider Vinegar Scalp Scrub
Best Indie Scalp Treatment Briogeo Scalp Revival Charcoal + Tea Tree Scalp Treatment
Best Mass Hair Oil L'Oreal Elvive Extraordinary Oil Treatment
Best Luxury Hair Oil bumble & bumble Hairdresser's Invisible Oil
Best Indie Hair Oil OUAI Hair Oil
Best Mass Hair Spray TRESemmé Tres Two Extra Hold Hair Spray
Best Luxury Hair Spray Moroccanoil® Perfect Defense
Best Indie Hair Spray amika Obliphica Touchable Hairspray 10 oz
Best Mass Hair Gel göt2b® Glued® Ultra Glued Styling Gel
Best Luxury Hair Gel DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler
Best Indie Hair Gel IGK Rich Kid Coconut Oil Gel
Best Mass Styling Product Not Your Mother’s Beach Babe Texturizing Sea Salt Spray
Best Luxury Styling Product Oribe Dry Texture Spray
Best Indie Styling Product OUAI Wave Spray
Best Overall Cleansing Balm Clinique Take the Day Off
Best Overall Cellulite Cream Sol de Janeiro Brazilian Bum Bum Cream
Best Overall Body Wash Dove Sensitive Skin Body Wash
Best Overall Shaving Cream eos Ultra Moisturizing Shave Cream
Best Overall Body Moisturizer Vaseline Intensive Care Cocoa Radiant
Best Overall Body Scrub Tree Hut Coconut Lime Shea Sugar Scrub
Best Overall Razor Gillette Venus & Olay Razor
Best Overall Deodorant Degree Ultra Clear Pure Clean Invisible Solid
Best Overall Flat Iron CHI Original 1" Ceramic Hairstyling Iron
Best Overall Brush The Wet Brush Original Detangler
Best Overall Hair Dryer Dyson Supersonic Hair Dryer
Best Overall Permanent Hair Color Garnier Olia Oil Powered Permanent Hair Color
Best Overall Demi-Permanent Hair Color Manic Panic High Voltage® Classic Cream Formula Hair Color
Best Overall Temporary Hair Color Clairol Nice ‘n Easy Root Touch-up
Influenster Favorites  
Coolest Innovation Kate Sommerville Tight’N Cryogenic Tightening Gel
Favorite CDB Product Milk Makeup KUSH High Volume Mascara
Best Instagram-Worthy Mask Patchology Wink & A Kiss
Favorite Anti-Aging New Release OLE HENRIKSEN Transform Plus Glow Cycle Retin-ALT Power Serum
Favorite Splurge-Worthy Product Giorgio Armani Luminous Silk Foundation
Favorite Shower/Bath Product Suave Avocado and Olive Oil Body Wash
Ride Or Die Lip Kit Kylie Cosmetics Kylie Lip Kit
Favorite New Brand Love Beauty And Planet
Favorite J-Beauty Brand Shiseido
Best Brand Reboot COVERGIRL
Favorite Affordable Natural Brand Alba Botanicals

About Influenster
Influenster’s mission is to connect consumers with the right product, at the right time, with the most relevant peer-to-peer recommendations, to help guide empowered purchases. We are a digital destination where millions of consumers research and review products; and where brands can target and connect with these highly-engaged shoppers. Our 4.7MM+ members have contributed 28MM+ reviews - plus millions of user-generated photos and Q&A - on more than 2.5MM products to our platform, making us the leading destination for people to explore the latest products, gain fresh insight, pick up new tips, and share opinions with others.

To our clients, we offer a range of services including content and review syndication to brand and retail sites via ReviewSource; Review Ads custom-created digital and social media units featuring UGC; hyper-targeted sampling; insights and research reports; branded content; and InfluenSTAR partnerships.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information, please visit To join, visit

Media Contact
Laura Brinker
VP Beauty Brand Partnerships, Influenster

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