
“The Care You Deserve” campaign helps patients navigate mental well-being for aesthetic procedures
The American Society of Plastic Surgeons prepares patients for the emotional journey
/EIN News/ -- Arlington Heights, Ill, May 01, 2025 (GLOBE NEWSWIRE) -- Patients who choose the right procedure for their body can be incredibly satisfied with their results. Still, they need to understand there can be some hurdles to reaching their aesthetic goals. As part of Mental Health Awareness Month, ASPS is highlighting the importance of emotional well-being during a plastic surgery journey. In 2023, the American Society of Plastic Surgeons (ASPS) Procedural Statistics showed that about 1.5 million people had cosmetic surgery procedures in the United States. A new public education campaign from ASPS -- “The Care You Deserve” -- guides patients navigating the complex and emotionally challenging path from planning to recovery.
“Aesthetic procedures can be transformative, but the journey may involve some unexpected bumps in the road,” said ASPS President Scott Hollenbeck, MD. “’The Care You Deserve’ proactively prepares patients for challenges they might encounter, empowering them with tools to better manage their recovery. Patients can achieve life-changing results through surgery, which can be enhanced by focusing on both their physical and mental well-being. Navigating the emotional ups and downs of the recovery process can be as important as keeping the bandages clean.”
The findings from a review of 37 relevant studies show, overall, the majority of patients are satisfied with their results. Plastic surgery should be approached with a healthy mindset and thorough understanding of risks and complications so patients are prepared to adapt to and grow comfortable with their new look.
“In general, there is a high level of satisfaction for elective plastic surgery operations,” said Heather R. Faulkner, MD, MPH, chair of the ASPS Patient Safety Committee. “Yet, any major life decision can be associated with a level of uncertainty. Think about all the major decisions adults make, such as buying a home, choosing a partner, deciding to leave or take a job, or moving to a new city. The decision to have elective plastic surgery is one that requires a great deal of thought and preparation. One important point is to ensure that patients have an open line of communication with their plastic surgeon about what to expect during the recovery process.”
Feelings after a procedure can range from excitement and satisfaction to uncertainty, or even anxiety, sometimes taking several weeks for these emotions to stabilize.
“Recovery from aesthetic surgery is a lengthy process, not an overnight metamorphosis,” said Michele Shermak, MD, chair of the ASPS Public Education Committee. “It’s natural for patients to experience doubts or challenges as they heal. ‘The Care You Deserve’ provides resources and guidance to help patients approach procedures with confidence and resilience, equipping them to reach their goals.”
What to expect:
•Results take time: Bruising and swelling can last weeks, disguising visible results.
•Regret early in recovery: Temporary doubts such as “why did I do this?” are common during healing.
•Rest and recovery challenges: Active individuals may struggle with movement restrictions.
•Adjustment period: Patients may need time to embrace their new look.
Empowering patients for success
Selecting a board-certified plastic surgeon who is an ASPS member can help patients get an excellent outcome. A qualified surgeon, who has participated in extensive training and ongoing medical education in the specialty, has the skills to help patients manage their expectations and support their emotional well-being. “The Care You Deserve” e-book provides essential resources including:
•Guidance for managing both physical and emotional recovery
•Insights for setting realistic expectations
•Steps to finding a qualified surgeon focused on patient safety and satisfaction
About ASPS
The American Society of Plastic Surgeons (ASPS) is the largest organization of board-certified plastic surgeons in the world. Representing more than 11,000 physician members worldwide, the society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. Founded in 1931, the society represents physicians who have been certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.

Niccole Caan American Society of Plastic Surgeons 8472283333 media@plasticsurgery.org

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