Anti-counterfeit Cosmetic Packaging Market Size to Strike USD 87.73 Bn by 2034

The anti-counterfeit cosmetic packaging market size stood at US$ 37.06 billion in 2024 and is predicted to exceed US$ 87.73 billion by 2034, experiencing a CAGR of 9% from 2024 to 2034.

/EIN News/ -- Ottawa, April 21, 2025 (GLOBE NEWSWIRE) -- The anti-counterfeit cosmetic packaging market size to record US$ 40.40 billion in 2025 and is projected to grow beyond US$ 87.73 billion by 2034, a study published by Towards Packaging a sister firm of Precedence Research. The key players operating in the market are focused on adopting inorganic growth strategies like acquisition and collaboration to develop new technology for anti-counterfeit cosmetic packaging, which has estimated to drive the growth of the anti-counterfeit cosmetic packaging market in the near future.

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Market Overview:

The key market players have long been concerned about counterfeit goods because they can result in lost revenue, harm to their reputation, and even injury to consumers. Products that are counterfeit might range from essentials like prescription drugs to luxury gods like designer watches and handbags. To combat this issue, companies have resorted to anti-counterfeit packaging technology. The term “anti-counterfeit packaging technologies” refers to a broad category of techniques intended to stop or deter product counterfeiting. These technologies can be incorporated into packaging materials or added as distinct parts to a variety of package forms, including cartons, bottles, and bags.

Technological Advancements & Instances for Cosmetic Packaging

Example/Brand	Technology Used	Purpose
L’Oréal	QR code + serialization on premium skincare products	Product traceability & consumer verification
Estée Lauder Companies	RFID + holograms on packaging	Secure supply chain, retailer authentication
Shiseido	NFC-enabled smart packaging	Enables real-time verification via mobile devices
The Body Shop	Tamper-evident seals + eco-labels	Consumer trust and tamper detection
MAC Cosmetics (India)	UV-printing & microtext in packaging	Counterfeit deterrence, especially in e-commerce

Major Key Trends in Anti-Counterfeit Cosmetic Packaging Market:

• Smart Packaging and Digital Authentication
  

Brands are increasingly adopting digital tools like RFID tags, QR codes, and NFC chips to enhance product traceability and authenticity. These technologies allow consumers to verify products utilizing smartphones, while brands gain real-time insights into inventory and supply chains.

• Integration of Artificial Intelligence (AI) and Blockchain
  

The artificial intelligence integration is being used for image recognition to detect counterfeit products, while Blockchain technology provides tamper-proof records of product origin and movement throughout the supply chain. These technologies improve transparency and security in product distribution.

• Emphasis on Holographic Features and Tamper-Evident Packaging
  

Utilization of holographic elements and tamper-evident seals in packaging is on the rise. Holograms, in particular, serve both as a security feature and an aesthetic enhancement, making them popular among premium cosmetic brands.

• Increasing Need for Eco-Friendly and Sustainable Solutions
  

There’s notable shift towards sustainable packaging materials that incorporate anti-counterfeit features. Brands are exploring biodegradable materials and recycled content to address environmental concerns while maintaining product security.

• Consumer Awareness and Regulatory Support
  

Government and regulatory bodies are implementing stricter regulations to combat counterfeit cosmetics, prompting brands to adopt advanced packaging solutions. Additionally, consumers are becoming more vigilant, demanding transparency and authenticity in the products they purchase.

Limitations & Challenges in Anti-Counterfeit Cosmetic Packaging Market:

Complexity in Supply Chain Integration

Integration anti-counterfeit technologies into the existing supply chain infrastructure is complex process and time-consuming. Coordination with multiple suppliers and distributors can slow down implementation and scalability.

Technology Challenges and Counterfeiter Adaptation

As technology evolves counterfeiters also enhance their methods, making it a constant cat-and –mouse game, which has estimated to restrict the growth of the anti-counterfeit packaging market. Some anti-counterfeit features can be replicated if not updated regularly or if poorly implemented.

High Initial Cost Implementation

Advanced technologies like holograms, RFID, and Blockchain come with significant initial investment in equipment, software, and training. Small and medium-sized cosmetic brands may struggle to afford these solutions, limiting adoption.

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Regional Analysis:

North America’s Growing Cosmetic Industry to Promote Dominance

North America region held the largest share of the anti-counterfeit cosmetic packaging market, owing to well-developed cosmetic industries and advanced infrastructure. North America region, particularly the U.S. country, has implemented rigorous regulations to combat counterfeit products. Agencies like the U.S. Food and Drug Administration (FDA) enforce strict labelling and packaging standards to ensure product authenticity and consumer safety. Consumers in North America are increasingly vigilant about the authenticity of cosmetic products.

This heightened awareness drives demand for packaging solutions that can verify product legitimacy, such as tamper-evident seals and authentication technologies. North America region benefits from advanced technologies like QR codes, RFID tags, and Blockchain tracking systems. These innovations enhance supply chain transparency and product traceability, making it more challenging for counterfeit products to enter the market.

U.S. Cosmetics Industry Trends

The U.S. anti-counterfeit cosmetic packaging market is driven by regulatory measures, technology advancements, and rising consumer awareness. The U.S. Food and Drug Administration (FDA) has intensified efforts to regulate cosmetic products, issuing numerous warnings related to counterfeit items.

Various Governments Supporting Anti-counterfeiting in Cosmetics Sector

Country	Initiative/Program	Impact on Cosmetics Sector
India	Authentication Solution Providers’ Association (ASPA)	Promotes use of secure packaging (QR codes, barcodes)
	BIS Packaging Standards	Encourages tamper-evident and eco-safe cosmetic packaging
USA	FDA's Cosmetics Modernization Act	Pushes brands toward secure, traceable packaging
	USPTO & CBP (IPR Center)	Combats import of counterfeit cosmetic goods
EU (Europe)	EU Cosmetics Regulation (EC) No 1223/2009	Emphasizes labeling, product identity, and packaging controls
	Product Safety Pledge with e-commerce platforms	Prevents sale of unverified cosmetics on Amazon, eBay, etc.
China	SAMR (State Administration for Market Regulation)	Regulates QR codes & anti-tamper packaging in domestic products
UAE & GCC	Track and Trace system for cosmetics (Dubai Municipality)	Ensures imported products are verified at customs

Asia’s Growing Demand for Cosmetics to Support Growth

Asia Pacific region is seen to grow at the fastest rate in the anti-counterfeit cosmetic packaging market during the forecast period. Due to rising incidents of allergy, the consumers in Asia Pacific region has become more aware about the counterfeit cosmetic products. Countries like China and India are experiencing significant economic development, leading to increased disposable incomes and burgeoning middle class. This demographic shift has resulted in higher demand for premium and authentic cosmetic products, prompting brands to invest in advanced anti-counterfeit packaging solutions to protect their market share and consumer trust.

The Asia Pacific region faces a substantial challenge with counterfeit goods, particularly in the cosmetics sector. The widespread availability of fake products has raised concerns about consumer safety and brand integrity, leading to increased adoption of anti-counterfeit packaging technologies such as RFID tags, holograms, and tamper-evident seals.

Governments in Asian countries are implementing strict regulations to combat counterfeiting and protect intellectual property rights. For instance, China’s National Intellectual Property Rights Strategy and similar initiatives in other countries are fostering and environment conductive to the adoption of anti-counterfeit packaging measures.

India’s Anti-counterfeiting in Cosmetics Trends

India anti-counterfeit cosmetic packaging market is driven by the boom in the E-commerce platform, social media advertisements, and online purchase of cosmetics. The rapid expansion of e-commerce in the India has provided counterfeiters with new avenues to distribute fake products. In response, cosmetic brands are increasingly adopting anti-counterfeit packaging to ensure product authenticity and maintain consumer confidence in online purchase.

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Segment Outlook

Technology Insights

The RFID segment dominated the anti-counterfeit cosmetic packaging market with the largest share in 2024. RFID allows live tracking of cosmetics through the supply chain, minimizing the risk of counterfeit items entering the market. Brands can monitor product movement from manufacturing to retail, ensuring authenticity at every stage. This improves the security and traceability of each item, which is critical for brand protection. RFID can be scanned quickly using NFC-enabled smart phones making it user-friendly for consumers to verify product authenticity and origin.

The holograms segment is anticipated to witness lucrative growth during the forecast period. Holograms offer a visually distinctive and hard-to-replicate feature, which helps consumers quickly recognize authentic products. Their eye-catching look also improves packaging aesthetics, which is important in the beauty and cosmetic industry. Compared to advanced digital tech like RFID or Blockchain, holograms are relatively low-cost. This makes them ideal for mass-market cosmetic brands and SMEs that demand anti-counterfeit protection without huge investment. They are utilized in both premium and affordable cosmetic ranges, making them versatile across different price segments. In online sales, holograms serve as a quick authenticity check upon product delivery, improving post-purchase consumer confidence.

Packaging Format Insights

The bottles segment accounted for the largest anti-counterfeit cosmetic packaging market share in 2024. The bottles packaging is convenient for storing the cosmetic products. A large proportion of cosmetic products like serums, foundations, shampoos, lotions, and perfumers are packaged in bottles. Bottles can easily incorporate tamper-evident seals, RFID tags, QR codes, holograms, or smart caps. These features are harder to replicate and easier to verify by consumers and retailers. Luxury and high-end cosmetic products, which are common targets for counterfeiting, are mostly packaged in glass or high-quality plastic bottles. These products require more sophisticated anti-counterfeit measures, further boosting this segment. Refillable bottle systems are becoming more popular, and they require secure and trackable packaging to prevent counterfeiting of refill products.

The sachets segment is anticipated to show the fastest growth during the forecast period. Sachets are commonly used for single-use or sample-sized products like shampoos, face creams, conditioners, and serums. The wider distribution and higher turnover make them vulnerable to counterfeiting, so companies invest in basic anti-counterfeit measures even for sachets. Brands want to maintain trust across all product sizes. If a counterfeit sachet harms a customer, it affects the brand’s entire reputation. Sachets are often a consumer’s first trial of a product, so ensuring authenticity helps to build long-term relationship with costumers.

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Material Insights

The plastic segment led the global anti-counterfeit cosmetic packaging market. Plastic can be molded into various shapes and sizes, which makes it easy to incorporate built-in-anti-counterfeit features like: smart caps or closures, tamper-evident seals, micro-engraving or textures, holographic or UV elements and embedded RFID/NFC tags. Plastic is cheaper to manufacture compared to materials like metal, paperboard, especially for large-scale manufacturing.

The glass segment is expected to grow at the fastest rate in the anti-cosmetic packaging market during the forecast period of 2024 to 2034. Glass conveys elegance, luxury, and quality, making it ideal for high-end products like serums, perfumes, and creams. Glass is non-reactive and doesn’t leach chemicals, which makes it perfect for: preserving the integrity of formulations and preventing contamination or oxidation. Glass is 100% recyclable and reusable without losing quality. Many eco-conscious brands favour glass as a sustainable packaging alternative to plastic, aligning with consumer demand for greener products.

Application Insights

The skincare segment dominated the anti-counterfeit cosmetic packaging market globally. Skin care is the largest segment in the cosmetics industry, including products like: serums, creams, face masks, moisturizers, anti-aging solutions. As of their high demand and premium pricing, these products are major targets for counterfeiters. Many skin care brands position themselves as luxury or science-based and counterfeit products can severely damage their reputation. Hence, skincare companies are carrying out huge investment in the anti-counterfeit packaging.

The hair care segment is anticipated to grow with the highest CAGR in the market during the studied years. There’s a growing need for products like conditioners, shampoos, serums, hair oils, serums, colorants, and treatments, especially in emerging markets and among consumers. Counterfeit hair products can contain harmful or unregulated ingredients, leading to hair damage, scalp irritation, or allergic reactions. This pushes brand to adopt anti-counterfeit packaging to protect consumers and reduce liability.

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Recent Breakthroughs in Global Anti-Counterfeit Cosmetic Packaging Market:

• For instance, in January 2024, SML Group, packaging company focused on manufacturing RFID for the apparel retail industry, revealed the introduction of the GB25U8 RFID inlay. The inlay has aUcode 8 RFID chip from NXP Semiconductors and was made for retail cosmetics and clothing sectors.
  

Global Anti-Counterfeit Cosmetic Packaging Market Players

• Avery Dennison Corporation
• CCL Industries Inc.
• Zebra Technologies Corporation
• Honeywell International Inc.
• OpSec Security Inc.
• Uflex Limited
• Label Makers Pty Ltd.
• AlpVision SA
• Authentix Inc.
  

Global Anti-Counterfeit Cosmetic Packaging Market Segments

By Technology

• RFID
• Holograms
• Security Inks & Printing
• Security Seals
• Mass Encoding
• Barcode
• Digital Encryption & Serialization
  

By Packaging Format

• Bottles
• Sachets
• Jars
• Tubes
• Pumps & Dispensers
• Others

By Material

• Plastic
• Glass
• Paperboard
• Metal
• Polyethylene (PE)
• Polypropylene (PP)
• Polyethylene Terephthalate (PET)
• Others

By Application

• Skincare
• Hair Care
• Makeup
• Fragrance
• Nail Care
  

By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait
    

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