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A service for beauty industry professionals · Tuesday, December 18, 2018 · 471,484,557 Articles · 3+ Million Readers

Mary Kay Celebrates 55th Anniversary with The Museum at FIT Partnership

Global cosmetics brand sponsors opening of ‘Pink: The History of a Punk, Pretty, Powerful Color’ in celebration of milestone anniversary

/EIN News/ -- NEW YORK, N.Y., Sept. 06, 2018 (GLOBE NEWSWIRE) -- In celebration of Mary Kay’s 55th anniversary and the beauty brand’s iconic color, Mary Kay has partnered with The Museum at FIT (MFIT) to unveil its special exhibition, ‘Pink: The History of a Punk, Pretty, Powerful Color,’ open to the public September 7, 2018, through January 5, 2019. The partnership will culminate in a scholarly panel discussion this fall.

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From pink makeup palettes to pink Cadillacs, Mary Kay has been associated with the color pink for more than half a decade. Now, after 55 years, the brand joins The Museum at FIT in honoring the complex, multifaceted color. Pink features clothing dating from the 18th century to the present and includes designers and brands such as Christian Dior and Gucci. The meticulous arrangement of approximately 80 ensembles provides a look at the ever-changing connotations of the color, from soft femininity to cool androgyny. As part of this fashion retrospective, the exhibit seeks to question clichés and correct popular misconceptions, such as the idea that the color pink is childish or exclusive to women.

“We’re excited to celebrate Mary Kay’s 55th anniversary by partnering with MFIT to unveil their new exhibition,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “Since our inception in 1963, our brand has inspired and empowered millions of aspiring entrepreneurs across the globe. In that time, Mary Kay has become synonymous with the color pink, and this exhibit will show the world what we’ve known for years, that pink is a symbol of power, passion and purpose.”  

“Mary Kay’s signature pink color is iconic, which makes our partnership a wonderfully organic fit for the debut of Pink: The History of a Punk, Pretty, Powerful Color’,” said Dr. Valerie Steele, Director and Chief Curator of The Museum at FIT. “The exhibition will explore the complex nature of the color pink and its role throughout history.” 

Following the exhibition opening, Mary Kay and MFIT will co-host a scholarly panel discussion centered on the brand’s signature color. The panel will take place in fall 2018 and will feature panelists including Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay Inc., Dr. Valerie Steele, Director and Chief Curator of The Museum at FIT, and various FIT professors. For more information, please visit www.fitnyc.edu

About Mary Kay

At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For 55 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com

About the Museum at FIT

The Museum at FIT, which is accredited by the American Alliance of Museums, is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. The museum’s mission is to educate and inspire diverse audiences with innovative exhibitions and projects which advance the knowledge of fashion. Visit fitnyc.edu/museum.

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