Beauty enthusiasts are swapping their pricey anti-ageing creams for a brilliant £28 gadget from Amazon, designed to tighten sagging necks and smooth out wrinkles. The device reportedly shows results with just five minutes of use each day.

The ANLAN Face Massager is a skin-tightening and neck-lifting tool aimed at slimming and contouring the jawline. It can also be used to reduce facial fine lines and wrinkles, smooth skin, and stimulate collagen production.

Usually priced at £35, it's currently reduced to £28.79 for a limited time. Prime customers can snag it for even less by ticking the 5% off voucher box before adding it to their basket, bringing the price down to £27.35.

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The ANLAN Face Massager operates by emitting a weak current that activates facial muscle cells and boosts metabolism. It reduces skin wrinkles through a high-speed sound vibration massage of 10,000 times per minute.

A constant temperature of 45C aids in promoting blood circulation and the growth of fibroblasts and collagen, accelerating nutrient absorption and flushing out waste. It can also improve fine lines, wrinkles, sagging, melanin, and scars.

The gadget offers three distinct light settings - Red, Blue and Green. The red mode is believed to stimulate collagen production, improve fine lines and restore skin elasticity.

The blue mode is said to inhibit bacterial growth and reduce acne and pimples. The green mode is designed to soothe the skin, making it feel firm and smooth. While it's particularly effective for sagging necks and facial wrinkles, the anti-ageing device can be used on the entire body.

For optimal results, it should be used with some oil or lotion to promote nutrient absorption while massaging, reports Manchester Evening News. The ANLAN Face Massager has received thousands of ratings from Amazon shoppers who have tried it.

One satisfied Amazon customer gave it a five-star rating, writing: "I bought this after my sister got a similar one (called Luminique) for neck lines and told me she saw a visible difference. I'm really happy with it! Only used it a few times, but it does make a difference. My skin feels tighter and brighter and my few neck lines are less visible, really. It's a simple product that vibrates and has 3 levels of heat, corresponding to different led colours (green, red and blue)."

"I don't know much about led colours theory/ efficacy but I'm happy enough having a small massager that applies vibration and heat. Could you massage your face yourself and gave similar results? Yes, I suppose (but I don't have the discipline for it anyway! ) With this, I have more motivation - it's relaxing, quick, and probably more effective. I'm applying it twice a day (for now) after skin care routine, with my favourite oil from Atypical."

"My sister recommended not using right in the front of the neck, but on the sides. If you've done any recent procedure in your face, I'd check if you should avoid heat (it seems the green mode has none). For people complaining about the charger, it is a bit flimsy, but it you push it will fit. I'm just using a different charger now, it's a simple micro USB."

A second said: "It works, and everyone noticed! " A third said: "Gutted I didn't do a before and after photo. So I am in process of losing some weight, fast so neck is not cooperating as I'm over 40 and nothing goes back as it once did. So have been using it now for about a month and I would say it is better not all tight which I did not expect anyways but definitely better. So I will be using it for sure."

Yet another shopper was less impressed, stating: "Been using daily for 3 weeks and to be honest there's no change but I will persevere." In other news, FACEGYM's highly-touted Medi Lift EMS Mask is retailing for £483.00 at Space NK, but new customers can snag a 15% discount using the code FIRST15, knocking the price down to £140.55.