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Gen-Z singer Becky G rejects claims she copied products from an independent cosmetics company for Tresluce Beauty

Photograph of singer Becky G
Becky G is a Latin-American singer from California. Getty Images

  • Araceli Beauty and Becky G's Treslúce Beauty both use agave in their cosmetics.
  • Both beauty brands have stickers with agave plants and the national flower of Mexico.
  • Becky G said in an Instagram video that her brand was inspired by her life experiences and culture.
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The pop singer Becky G has rejected claims she copied the products and brand designs of an independent cosmetics company after its founder said the similarities were "uncanny".

LatinX-inspired brand Araceli Beauty was launched in 2018 by Mexican-born Araceli Ledesma. She wanted to create a beauty brand to stand out in a crowded market that reflected her Mexican heritage.

Ledesma first launched an eye collection, Jalisco Eyes Kit, to pay homage to her home state of Jalisco. The kits were made using agave oil sourced from Mexico and have an agave illustration on the packaging.

Pop singer Becky G, whose heritage can be traced back to Jalisco in Mexico, launched Treslúce Beauty last year with an eyeshadow palette enriched with agave. The packaging also features an agave image. 

"I put my entire soul into my beauty brand, and I feel robbed of years of hard work," said Ledesma.

"My goal in shedding the light on this situation is not to tear anyone down; it is to give self-starting businesswomen and independent creators the value they deserve."

Ledesma included her signature and a personal message on the packaging. Treslúce Beauty also has a signature and note on the palette packaging.

Photo of Araceli Beauty eye kit
Araceli Beauty launched in 2018 and Treslúce Beauty launched in 2021. Araceli Beauty

Araceli worked with people in Mexico to develop a handmade bag that comes free with the eyes kit to match the packaging, as did Treslúce Beauty. 

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The Araceli kits also come with a sticker sheet, including an agave plant and the national flower of Mexico, the dahlia flower. Treslúce's products also come with a sticker sheet featuring an agave plant and the dahlia flower.

Ledesma said she was surprised to receive Treslùce's PR launch package at her Araceli Beauty office when it initially launched and that the similarities between the brands go deeper than just the eye kits. 

Becky G addressed the allegations in a video posted to Treslùce's Instagram account last week and said Jalisco is known and celebrated for its agave and that Mexico has only one national flower.

"The few ingredients in Treslúce products that they are infused with are native to Mexico – they are not specifically owned by one place or person," Becky G said in the video. "All of these elements were extremely important to me, the brand and were inspired by my life experiences and culture. It was not stolen." 

Treslúce Beauty and its partner, MadeBy Collective, did not respond to Insider's request for comment.

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