Black Opal cosmetics rebrands to BLK/OPL in new strategy
Lintons Beauty World managing director Dr Joyce Gikunda during the relaunching of Black Opal brand in Kenya to a new and modern look at the Hilton Hotel on July 14, 2017. PHOTO | DIANA NGILA | NMG
Counterfeits remain the key challenge for colour cosmetic brands in Kenya as the industry continues to grow .
Some of the high-end international brands that have set up shop in the city malls are MAC (which now has three stand alone stores), Yves Saint Laurent, Clarins, Estée Lauder, Clinique, Essie Nail cosmetics and Nimue, among others.
Under the new trade name and look dubbed BLK/OPL, the brand which has been in the country for the past 15 years will remain under the distribution of local company Linton’s Beauty Word.
Colour cosmetic brand Black Opal has rebranded in the local market as part of the global and local competitive strategy.
Under the new trade name and look dubbed BLK/OPL, the brand which has been in the country for the past 15 years will remain under the distribution of local company Linton’s Beauty Word.
“Change is the only constant. It is very important for us to keep up with the needs and changing trends of our customers,” said Dheshan Naidu, Black Opal Sales and Marketing Director.
BLK/OPL range of products includes foundations, primer, concealers, powder and lipsticks among others.
The colour cosmetic brand has been in the market alongside local names such as Suzie Beauty and Pauline’s Cosmetics as well as international names including Mac, Revlon, Maybelline and new entrant Black Up.
Counterfeits remain the key challenge for colour cosmetic brands in Kenya as the industry continues to grow .
“With Black Opal, we work exclusively with distributors, so if you go to make your purchase with any of our distributor partners, you know that it is an exclusive product coming directly from Black Opal to Lintons,” he said.
Some of the high-end international brands that have set up shop in the city malls are MAC (which now has three stand alone stores), Yves Saint Laurent, Clarins, Estée Lauder, Clinique, Essie Nail cosmetics and Nimue, among others..
Recently, Madora came into the market with top tier French Houses like Dior, Chanel, Black Up and Givenchy, as well as American Tom Ford and a host of other brands.
Distributor partners have been the go to for global brand seeking to make an entry into the market without sinking in investment to set up their own stores in the market.
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