Zelo launches First Professional Keratin Hair Straightner for Home Use on HSN

/EINPresswire.com/ Boca Raton, Florida, Feb 28 - Boca Cosmetics Group launches Zelo the first professional grade Keratin hair-straightening product for home use. Zelo, a word meaning "care with love." will launch the Keratin Ultimate Healthy Hair Kit on HSN (Home Shopping Network) on 3/3/2011 at 4 am, 8 am, 3 pm and 8 pm. Zelo's formulation is the most advanced of its kind. Zelo, a "do it yourself" spray able product, designed to achieve salon results with no harsh smells or irritants. Gisela Basilio, Co-Founder indicates "our goal was to develop a quality product that women can do at home and achieve the same results they would get in a salon and save money". Zelo comes at a time Keratin product manufacturers are being heavily scrutinized for the content of formaldehyde. As a result, it was imperative for us to provide a solution for so many women that rely or need a product that helps them manage their hair without formaldehyde". HSN will feature Zelo's Ultimate Keratin Straightening kit, which includes a DVD and written instructions in English, Spanish and French with attached gloves, hair claws and comb all designed to simplify the application process. Boca Cosmetics Group took extra care in the development of a nourishing shampoo with exotic Amazonian ingredients such as Muru-muru seed butter and Capuacu which is also Salt and Sulfate free and contains no parabens. Also included is an equally beneficial Conditioner. Zelo's entire line of products contains Keratin, replacing the keratin protein that is lost between shampoos and other treatments. Unlike many salon treatments Zelo will not interfere with other hair applications and can be washed the same day it is applied without losing its affect. Zelo will be represented by Guest host Jordan Maltezo, a busy mother, US Army soldier, cosmetologist, model and military TV reporter and a user of the Zelo product, "Maltezo says, what I love about Zelo is that I go from work to the beach and a night out in any climate and my hair still looks great".
Zelo targets women that struggle with their hair everyday, women that want straight, smooth, sleek and shiny hair. Zelo is an extremely affordable solution when compared to salon costs. A Keratin treatment in a salon averages $310. Nationwide, HSN will premier Zelo at an exclusive low price, and will include aftercare products. Zelo offers a real solution for women with over processed hair, curly, wavy or unruly hair. Humidity is no match for Zelo. Hair is made up of 75% keratin protein but as we expose our hair to the elements, treatments, hair color, etc the Keratin is stripped out. Ms. Basilio says ". Zelo is like "adding hair back into the hair," this is truly a miracle product for women that have to use an iron everyday to manage their hair. The Zelo brand is equated to quality, affordability, effectiveness and convenience. When you can tell a woman it reduces styling time in half every morning, still look beautiful and save money, then we know we are making a huge difference." Ms. Basilio adds we're so excited about partnering with HSN to offer such incredible value to so many.
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Zelo
Gisela Basilio
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432
561-431-1477Office
561-431-0423 Fax
info@zelocare.com
www.zelocare.com