Inside Australia Post’s latest concept store – where signs are translated into Chinese and foreign buyers queue up to stockpile baby formula (but you won’t be able to send mail or buy stamps)

  • Australia Post's latest concept store features array of signs in Chinese writing 
  • Store in Chatswood, north of Sydney, stocks items including tins of baby formula
  • Inside the store is table stacked with boxes to send products straight to China
  • Store comes after controversial Diagou stock piled baby formula to send to Asia

Australia Post's latest concept store has shelves from the floor to ceiling stocked with baby formula, vitamins and milk powder.

The store is tucked away from a main street in a suburb north of Sydney with a red Australia Post sign out the front paired with Chinese characters stating 'Direct to China'.

The store's shelves are packed with a variety of products, all targeting Chinese shoppers looking to stockpile the items and send them overseas to sell at a profit. 

Australia Post's latest concept store has shelves from the floor to ceiling stocked with baby formula (pictured) making it easy for shoppers to send the products overseas

Australia Post's latest concept store has shelves from the floor to ceiling stocked with baby formula (pictured) making it easy for shoppers to send the products overseas

Inside the store were shelves packed with a variety of baby formula and milk powder (pictured) products under signage with Chinese writing in Chatswood

Inside the store were shelves packed with a variety of baby formula and milk powder (pictured) products under signage with Chinese writing in Chatswood

Popular brands including Aptamil, Devondale, Blackmores and A2 Milk Company lined one side of the store (pictured)

Popular brands including Aptamil, Devondale, Blackmores and A2 Milk Company lined one side of the store (pictured)

Popular brands including Aptamil, Devondale, Blackmores and A2 Milk Company line one side of the store. 

Signage throughout the store has English and Chinese captions for 'Baby and Maternity', 'Milk Powder', 'Vitamins', 'Personal Care, Pet Care and Household' and 'Skin Care and Cosmetics'.

The centre of the store is filled with smaller shelves stocked with items including sunscreens, skin care, cosmetics and pet care - all highlighted with English and Chinese signage.  

The store, which is often packed with shoppers queuing up to buy a shipment of baby formula, features a red oriental tree full of red packets for decoration.

The tree, known as hong bao, is traditionally used to give money for special occasions including weddings and birthdays.

On the other side of the quaint shop is a large table covered in Australia Post boxes and postage materials to facilitate sending the products internationally.

The store, which only sells items of high demand in Asia, first came under fire when it opened in May because it targeted the controversial 'Diagou'.

Diagou shoppers have been criticised in recent months after footage emerged of huge queues of people waiting to stockpile baby formula to then ship it to China and make a huge profit.

Meanwhile Australian mothers have been left with limited access to the product.

The Chatswood store appears to be capitalising on the trend in a suburb with a significant Chinese population and community. 

The Chinese store (pictured) is tucked away from a main street in suburb north of Sydney with a red Australia Post sign out the front paired with Chinese characters stating 'Direct to China'

The Chinese store (pictured) is tucked away from a main street in suburb north of Sydney with a red Australia Post sign out the front paired with Chinese characters stating 'Direct to China'

The centre of the store was filled with smaller shelves stocked with items including sunscreens, skin care, cosmetics and pet care - all with English and Chinese signs (pictured)

The centre of the store was filled with smaller shelves stocked with items including sunscreens, skin care, cosmetics and pet care - all with English and Chinese signs (pictured)

On the other side of the quaint shop was a large table covered in Australia Post boxes (pictured) and postage materials to facilitate sending the products internationally

On the other side of the quaint shop was a large table covered in Australia Post boxes (pictured) and postage materials to facilitate sending the products internationally

The 2016 Australian census revealed 20.7 per cent of Chatswood's population was found to be Chinese by birth.

In attempts to combat stockpiled baby formula, where some footage showed customers grabbing it off the trolleys before it could even reach the shelves, major supermarkets were forced to set consumer limits.

However crowds of Asian shoppers reportedly buy the limit before returning through the checkouts again to stockpile tins - an item that is extremely sought after in China because of it's high quality. 

A spokesperson for Australia Post told Daily Mail Australia last month the company 'plans to open a concept store this month to test customer demand for selected products to be sent to China'.

'This planned store is not a post office. It will sell a limited number of lines, such as health and beauty products, in conjunction with international freight options.

'This is a limited trial and will operate in one location only.'

The quiet store, which had about three customers inside at the weekend, also featured a red oriental tree full of red packets, known as hong bao, traditionally used to give money

The quiet store, which had about three customers inside at the weekend, also featured a red oriental tree full of red packets, known as hong bao, traditionally used to give money