As consumers, we like to think that we're making a conscious decision when we buy from a certain brand, especially when it comes to something as personal as beauty products.
These 7 companies control almost every single beauty product you buy
We like to think that we're making a conscious decision when we buy from a certain brand. But 182 beauty companies fall under 7 huge manufacturers.
But it turns out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers.
Inspired by a similar graphic that shows all of the food brands owned by major corporations, INSIDER created our own infographic that illustrates all the major beauty brands and the parent companies that they fall under.
These seven mega-companies — Estée Lauder Companies, L'Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson, and Coty — employ thousands of people around the world and make billions of dollars in revenue every year. They also are responsible for controlling advertising and the way we all think about beauty every day.